Good Brows is a Luxury Brow Boutique. Simone is a Brow expert and has been extensively trained in Precision Waxing and Brow Shaping. She strives to create Balance and Symmetry on each brow she touches!

You will personally benefit from her dedicated, expert advice on brow fill-in techniques and experience the independence and freedom of comfortably being able to independently create and groom your beautiful brows...until the next she sees you!

Having a positive, professional and stress-free brow experience in a warm and inviting environment.


Owner, Master Brow Artist, Permanent Makeup Artist, Yumi Lash Lift Certified, Long Mi Lash Extension Certified.

Simone Fennell


Trained by the best in the brow business, Simone has proven and demonstrated her capacity to go beyond that training. Her exacting standards and attention to the smallest details have elevated her abilities--while steadily refining and firmly establishing herself as a rising professional in the brow industry. Additionally, aside from the exacting, passionate abilities Simone has developed, her joy of artistic discovery and expression are refreshingly appreciated by a loyal and dedicated clientele.

Simone approaches each brow she touches with an exactness and precision. She likes to say that she has "Eyebrow OCD!" The joy and honor of painting beautiful brows on each face provides Simone with more appreciation of the similarities and differences of each individual's beauty. 

While remaining focused and dedicated to her profession, Simone painstakingly refined her skills. Combined with her natural artistic abilities, she became an expert in the structure and symmetry of the human face while striving to give balance to each client's brow.

"My greatest passion is to bring a bit more beauty into the world with each brow I touch."


"Simone is an artist"

Simone Fennell has been in the Brow Business for ten years. She is the CEO and Owner of Good Brows LLC and has distinguished herself in many different capacities such as Brow Artist, Cosmetologist, Permanent Makeup Artist, Designer, Art Teacher, Writer and Fine Artist. 

Simone grew up in an amazingly creative family with a rich history and background. Her mother (Shanna) is a passionate Writer and her father (Albert) was a renowned Visual Artist. There was no other path for Simone to embrace except becoming an Artist. It's in her blood!

Simone is from San Diego, California. Her parents later moved to Las Vegas where Simone finished high school. Simone returned to San Diego after graduation to attend Mesa College and San Diego City College to pursue a career in Cosmetology. After a few years as a Cosmetologist, Simone watched the movie, "Eat Pray Love". It gave her the motivation to change her destiny and in 2010 she moved to Washington D.C.. 

Simone began her future path by working as the Counter Manager and Brow Specialist for Anastasia of Beverly Hills in Nordstrom Pentagon City. For three years, Simone honed her craft and then ventured out on her own. She opened her business, Good Brows LLC and decided to expand her talents from Precision Brow Waxing to Permanent Makeup...more specifically, Powder Ombre Brows. Simone soon discovered this was the inspiration she needed. With dedication and a positive work ethic, she embraced her joy and found her path.

​"I approach, and do everything with an artistic eye."

Along with Simone's efforts, dedication and work ethic, she has been rewarded with a diverse, and loyal customer base of several thousand customers. Her diverse clientele includes numerous television, sports and political personalities. Simone currently has a beautiful Brow Boutique in Historic Old Town Alexandria. Her appointment books are closed to new customers...but not to worry! 

Good Brows LLC is "on the move" and in the process of expansion. 

March 2020

DC Magazine
The Scout Guide
Washington Football Team Sponsor 2019

Publications & Sponsorship


September 2020

Get in touch

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